According to a story on MarketingLand, Pinterest touts itself as “the world’s largest human created collection of things,” with more than 30 billion pins on 750 million boards. It’s a treasure trove of data about user interests that Pinterest digs into, to serve more relevant related content to Pinners.
Pinterest is by far the most rapidly emerging visual marketing site for eCommerce Brands. A research article by eMarketer in Forbes states that, Pinterest will have more than 40 million monthly active users in the U.S. by the end of 2014 closely seconding Twitter, which leads with 57 million MAUs in North America. The critics called it a flash in the plan, but results are all there for us to see.
With 87% of the Pinterest users dominated by females, eCommerce retailers should primarily focus on this site to showcase their products. If you are wondering how to flourish on Pinterest, here’s a smart and crisp guide written by Julie Bee on SocialFresh, to help you get started. The guide elaborates some highly important but simple steps that will boost social referral traffic onto your site.
Marketing on Pinteret
Imagine a bulletin board in the centre of your office. Everybody has access to this board where all the important notices, along with leisure posts, photographs, ads and many other pieces of information relevant to the people accessing the board are posted here. Pinterest is one such huge Social Commerce bulletin board, consisting of information relevant to everyone accessing it. The posts and tidbits of information you paste and write on this board are your pins.
Pins
Pins, are nothing but images pasted in categorized sections, linked to the respective page. As the entire site works on visuals, pinning professionally enhanced photographs of your products is the key. Raw pictures clicked from your smartphone may not always be upto the mark to seek attention here.
Pinterest Bords
Boards are by far the simplest and highly essential feature which every marketer should learn to utilize. It is a platform of interaction, engagement and information exchange allowing viral publicity. Boards contain pins of any particular category which you desire. For eg: A board named Kaftans will contain pins of Kaftan manufacturers, retailers, designers and many such allied information backtracking to the respective websites. Boards are useful in categorizing your visual messages. For Eg: You could categorize your Pins into boards like, Products, Client Implementation, Gallery etc.
Verifying your Website
As Twitter has verified accounts feature, so does Pinterest. Being a retailer, verifying your website on Pinterest will induce a trust factor amongst your target audience motivating them to engage more. Here’s the procedure to verify your website.
Read further here to understand how one can strategize their marketing plans around Pinterest to boost their Brand and escalate Social Commerce transactions on your website.
Authored by ShopSocially.
Tagged: E-commerce, Pinterest, promoted pins, ShopSocially, Social media
